Create

Concept, Financials,
Pre-Sale, Market Fit

Develop

Design, Branding, Funding, 
Pre-Construction, Construction, Commissioning

Sell

Enablement, Sales & Marketing,
PR, Hand-over

Operate

Asset
Management

Connecting the markets

URBAN & SUBURBAN RESIDENTIAL DEVELOPMENTS | VACATION HOMES & SERVICED PROPERTIES | BRANDED RESIDENCES | NICHE MARKET DEVELOPMENTS | GENTRIFICATION & REDEVELOPMENT SCHEMES | MIXED USE DEVELOPMENTS | MULTIFAMILY BTR (BUILD TO RENT) | PRS (PRIVATE RENTED SECTOR) SCHEMES| RENT-TO-RENT (GUARANTEED RENT) SCHEMES | PROPERTY -AS-A-SERVICE (PAAS) | PROPTECH (IBUYER)

Pre-acquisition
analysis

Decision to run any project lays in the very foundation of understanding the given hypothesis of environment in which will grow. When maximizing investors profit while minimizing all associated risks ambrella is on top of things.

Assisted by machine learning and big data including Birdy J , a Project specific ambrella Matrix is developed.

Step I

Step II

Acquisition
phase

From due dill to executing the SPA, the full of process is critical and runed by our team extensive expertise and our affiliated legal and technical partners.

Feasibility &
concept development

Started in pre-acquisition, the feasibility & concept development phase models scenarios to increase the project IRR and sets all financial, design, technical, aesthetic, functional, risk and sustainable parameters of the project.

The validated pre-acquisition ambrella Matrix scenarios evolve to the project implementation level of our augmented process into our ambrella Engine.

Step III

Step IV

Pre-sale &
product strategy

One of the most ignored section in a project life cycle, the ambrella deliver fine guides to architects, designers, engineers and as well on finance models using proprietary automation to perfectly align outflows with inflows.

Branding
development

Archetype Brand Strategy and Identity Pack of projects is insourced in a collaborative venture with our affiliated top notch creative team runed by Mugurel Frincu.

Step V

Step VI

Design &
pre-construction phase

Started in feasibility phase with architecture concept design and, team will ensure on one side the full support to project architects, structural and MEP engineers and as well on elaborating bid packages, GC tender process and mobilization. 

Construction
phase

Solving various development challenges in implementation, running and commissioning of construction by ambrella professional and holistic approach when running either GC or Construction Management options.

Step VII

Step VIII

Sales & Marketing
for Residential Projects

We have been trained long ago by US real estate titans. Since then we have passed up and down market cycles,  we‘ve planed, coordinated and executed many exit schemes for beautiful residential projects. We’ve wrote many pages in the sales and marketing universe and we’ve meant we became ambrella people.

We have sold more than 30.000 units, runed and handed over all to many families.

Investment Administration &
Asset management

From hand over to ops, all associated services are to be deployed: property and facility management, finance, budgeting, and all owner related and collaterals are in our focus.

Our asset management is focused on new coming markets:  Multifamily BTR & PRS schemes| Rent-to-rent (guaranteed rent) schemes | Vacation homes & serviced apartments | Property -as-a-service (paas)

Final Step

Take an in-depth look at our process

  • Market Assessments & Benchmarking
  • Location evaluating
  • Project financial matrix modeling
  • Project concept, mix & Estimates on various scenarios of IRR and overall profitability
  • Project Market Risk Assessment & Turnaround scenarios /
    Redevelopment /Analysis for Existing Real Estate (on demand if needed)
  • Developer orgchart and process flow
  • Business, sales & marketing strategy
  • Build up sales processes
  • Product/market fit
  • Sales, distribution and assisting on digital strategy
  • Growth marketing when needed
  • Design the business model
  • Assisting on Content strategy
  • Developer orgchart and process flow
  • Assisting Architect & MEP Design Team
  • Assisting Architectural and Engineering Contract Negotiation
  • Assisting on Coordination of Design Phases
  • Assisting on Sustainability and Energy Management
    Considerations
  • Assisting on New Technology Cost / Benefit Evaluation
  • Assisting on Security Considerations
  • Assisting on Management of Design to Accomplish Quality,
  • Budget and Schedule Goals
  • Assisting on Contracting and Purchasing Strategies / Bid Packages
  • Assisting on Cost-efficient Construction Purchasing
  • Assisting on General Contractor Negotiation / Subcontractor Contracting
  • Assisting (on need) for Construction Administration
  • Assisting on Commissioning, Delivery and Closeout
  • Assisting on Handover to Operations
  • Coordination Sales & Marketing
  • Coordination Public Relations
  • Weekly Reporting
  • Assisting on Legal Pack (reservation, PSPA, SPA & ROI)
  • Assisting on signing sales related agreements
  • Assisting on handover to clients
  • Coordination Crisis Management
  • Coordinating Development Financing / External Equity Contributions
  • Coordinate Accounting / Control / Reporting Schedule / Budget Management
  • Investment / Asset Management Service
  • Facility Management
  • Acquisition & Disposition Coordination
  • Leasing / Tenant Relations
  • Asset Analysis / Cost Management
  • Commissioning
  • Project Redevelopment
  • 3P Construction Management
  • CAPEX/OPEX

Our journey of a thousand milestones

As one of the early adopters of proptech ambrella, we are a full-service integrator of professional real estate services for construction and development, engaging from feasibility to initial concept, branding, planning, and zoning to the commissioning & establishing of HOA.

With more than 15 years expertise of founding members, ambrella is the real estate development services outsourcing firm to make the difference.

Valentin Ilie

Founder

Out of the desire to improve investor systems, the overall result and profitability of projects, Valentin created ambrella, a state-of-the-art delivery platform.

He currently owns a portfolio of 14 real estate projects in four major markets in Romania, which includes holiday homes and retreats, hospitality, regeneration and large mixed projects.

vali_1

Our
Journey
by the
numbers

0
years in
business
0
current
projects
0
metropolitan current
area served
0
countries reached with
our global partners
0
TEAMS UNITS
SOLD
$ 0 m+
current & pipeline
developments

Some Current Work, in Action

ambrella projects are all about hard work and imagination, that is why, we only do exceptional projects …. projects that are meant to be loved and cherish.

Project name

Zargana

Location

Corbu Beach

No. of units

192 units

Project name

Treehouse

Location

Bucuresti/Baneasa

No. of units

76 units

Project name

Tomis Park

Location

Constanta

No. of units

700 units

Project name

TBD;
Pre-Construction

Location

Bucharest North

No. of units

155 units

Project name

Soho

Location

Bucharest Center

No. of units

236 units

Project name

Avalansei 8

Location

Bucharest Center

No. of units

111 units

Project name

MetroCity

Location

Bucharest Center

No. of units

234 units

Project name

Zaya Sea Side
Resort

Location

Olimp

No. of units

1000 units

Project name

The Lake

Location

Sibiu

No. of units

400 units

Project name

Tomis Villa
Grand Resort

Location

Mamaia

No. of units

2500 luxury units

Project name

Montebello

Location

Cristian, Brasov

No. of units

50 luxury villas

Project name

Bucharest North – Masterplaning

Location

Bucharest

No. of units

Mixed Use development

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